According to ISA: \u201cDigital <\/b>signs have a great number of advantages over static signage <\/b>but also present considerable challenges. Foremost among them is the development of high quality and consistent, legible content.<\/p>\n
The cost of digital signs has continued to drop<\/b>, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the ROI.<\/p>\n
One challenge with digital signage is a perceived lack of integration with the landscape, architecture and surrounding urban environment<\/b>. For a digital sign approach to be successful, it is important that it be placed in the context of the overall design.<\/p>\n
Digital signs are a relatively new technology that is rapidly evolving <\/b>while communities are often trying to play catch up. Until cities and towns can make digital signs a part of their environmental vocabulary, manufacturers and sign builders will be required to take a leadership role in the approval process.\u201d<\/p>","protected":false},"excerpt":{"rendered":"