According to ISA: “Digital signs have a great number of advantages over static signage but also present considerable challenges. Foremost among them is the development of high quality and consistent, legible content.

The cost of digital signs has continued to drop, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the ROI.

One challenge with digital signage is a perceived lack of integration with the landscape, architecture and surrounding urban environment. For a digital sign approach to be successful, it is important that it be placed in the context of the overall design.

Digital signs are a relatively new technology that is rapidly evolving while communities are often trying to play catch up. Until cities and towns can make digital signs a part of their environmental vocabulary, manufacturers and sign builders will be required to take a leadership role in the approval process.”